EASEL
Rapid prototyping, design as communication, wireframing, and visual design
EASEL bridges the gap between artists and art seekers. It’s a place for artists to sell their work and receive feedback, and place for seekers to discover.
MY ROLE
As one of two UX Designers I lead the team in creating the paper prototypes, the usability testing, a story board and the wireframes. I used design as communication to rapidly show the developers what needs to be built and providing them with the images needed. I was part of the team of four to create an idea and create it in 8 hours.
Sprint
8 Hours
TOOLS
Sketch, POP, Google Slides
WIREFRAMES
Used wireframes like this one, for the profile, to communicate with developers how to lay out each screen.
FINAL PRODUCT
The Profile Screen
The "news feed" the largest photo being the winner from the day before.
USER RESEARCH
We sent out a survey to members of the art community and looked at how they gave feedback to other artists and wanted to find out whether or not there was a strong online presence for artists in the first place.
STORYBOARD
Depicts the users problem, artists need a place to show and sell their work, while recieving feedback.
PAPER PROTOTYPE
USABILITY TESTING
Tested the paper prototype with the POP application to see how users reacted to the interface. The tests went well, so with a few iterations were ready for wireframes.
VISUAL DESIGN
I created the logo. The physical easel meets letter A tested well with our users.